Our Story

My love for earrings began at the tender age of 8. The first time I put on a tiny pair of hoops, I was instantly hooked—there was something magical about how a small accessory could light up an entire look. From that day on, collecting earrings became my little obsession. I’d save my pocket money to buy different styles, mix and match them with my outfits, and spend hours staring at my tiny “collection” in the mirror, dreaming of the day I could have a shop filled with all kinds of beautiful earrings.That childhood dream never faded. As I grew up, turning that love into a real jewelry shop became my biggest goal—a place where I could share my passion for earrings with more people, and let everyone find their favorite piece that speaks to their style.

As I dived deeper into planning my shop, I started researching everything about earrings—styles, craftsmanship, and materials. That’s when I stumbled upon a heartbreaking reality: Countless people suffer from ear irritation and allergies after wearing earrings. Some even have to give up wearing their favorite accessories entirely, just to avoid the redness, itching, and pain. My eyes were truly opened when I began communicating with factories. I learned that many manufacturers cut corners to save costs, using low-grade metals with hidden nickel, lead, and cadmium in their earrings—materials that are extremely unfriendly to sensitive skin. These cheap metals are not only harmful but also hidden from consumers, leaving people with no way to know what they’re putting on their skin.That’s when my dream shifted. It wasn’t just about opening an earring shop anymore—I wanted to create a brand where material transparency is non-negotiable, a safe haven for girls with sensitive ears. I wanted to turn my passion into something meaningful: realizing my childhood dream while helping sisters everywhere wear earrings without compromise.

With this new mission in mind, I set out to build a brand that prioritizes safety, transparency, and comfort—without sacrificing style. We adhere to one golden rule: Every material we use is clearly disclosed, and every piece is crafted for sensitive skin.Our signature tiny hoops, inspired by my childhood love for versatile, everyday earrings, are made with 925 sterling silver as the base (the gold standard for hypoallergenic jewelry) and plated with 14K thick gold for long-lasting shine. We only use lead-free, cadmium-free eco copper in our alloy, with zero added nickel, and every piece has passed rigorous testing by professional third-party institutions.. We even share detailed material reports with our customers, so you know exactly what you’re wearing.This isn’t just a business to me—it’s a fulfillment of a childhood dream, and a promise to the sensitive ear community. I want every girl who walks into our brand (whether online or offline) to feel confident, knowing that the earrings they love are safe, transparent, and made with care.

From an 8-year-old girl obsessed with earrings to the founder of a brand that protects sensitive ears, this journey has been driven by love—love for jewelry, and love for the sisters who share the same struggle.

I’m grateful that my childhood dream has evolved into something that can help others. We’ll keep sticking to material transparency, refining our designs (especially our beloved 6mm hoops), and listening to the needs of sensitive ear girls. Because everyone deserves to wear the earrings they love, all day long, without irritation or worry.

With love for every pair of ears,

The UNI BEAUTY JEWELRY Team (Founder: Crystal)